FARM MANAGEMENT 1930s South Africa

Two essentials to successful farm management are trustworthiness and organising ability. It is easy to select and train a Native to become an excellent foreman but can one rely absolutely on any statement he makes? No! And in consequence, nobody would employ a native as a manager even if he possessed the intellectual ability.

Unless a farm manager is able to visualise all his work all the time he is quite useless. Unless he possesses organising ability both his own and his employer’s time is being wasted. Always a manager must be asking himself – can I do with less or with cheaper labour on this, that or the other job? Can it be done better another way or with other implements? If it were my farm would I consider this worth the trouble or that worth the expense? 

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A Manager’s job is to extract the maximum of efficiency at the minimum of cost from every employee, animal, land or implement. Unless he soaks himself in an atmosphere of trying to obtain efficiency he is certainly little good to his job.

Early rising is a necessary portion of any farmer’s job. If he is the last to come on the scene of farm labour and the first to leave it is obvious that his employees won’t do their full share unless he possesses more than ordinary powers of handling labour.

Any intelligent native can carry out an ordinary farm job if shown how to do it. The white man’s task is to see that every job is done and done properly.

Excuses are never convincing and are usually irritating. Lies defeat the very object for which they’re used. Once a superior catches a junior in a falsehood it’s a good policy for that junior to look for another job – he’s lost the confidence of the man under whom he is working.

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So to gain the reputation of a good farm manager a man must needs:

(1) Be absolutely honest

(2) Be interested in his work 

(3) Be able to get satisfactory results from it.

(4) Be able to win and hold his employee’s respect regarding
            a.  his character
            b.  his personality
            c.  see his devotion to his job
d.  his results

Nothing is more irritating than working with a man in whom one hasn’t confidence. Inspire that feeling of confidence and it is amazing how quickly ones’ troubles disappear.

B.M.Leffler
Valley Farm
Pretoria
South Africa
Circa 1930s

THE HOLLOW MEN by T.S. Eliot

Mistah Kurtz—he dead.

A penny for the Old Guy

I
We are the hollow men
We are the stuffed men
Leaning together
Headpiece filled with straw. Alas!
Our dried voices, when
We whisper together
Are quiet and meaningless
As wind in dry grass
Or rats’ feet over broken glass
In our dry cellar

Shape without form, shade without colour,
Paralysed force, gesture without motion;

Those who have crossed
With direct eyes, to death’s other Kingdom
Remember us—if at all—not as lost
Violent souls, but only
As the hollow men
The stuffed men.

II
Eyes I dare not meet in dreams
In death’s dream kingdom
These do not appear:
There, the eyes are
Sunlight on a broken column
There, is a tree swinging
And voices are
In the wind’s singing
More distant and more solemn
Than a fading star.

Let me be no nearer
In death’s dream kingdom
Let me also wear
Such deliberate disguises
Rat’s coat, crowskin, crossed staves
In a field
Behaving as the wind behaves
No nearer—

Not that final meeting
In the twilight kingdom

III
This is the dead land
This is cactus land
Here the stone images
Are raised, here they receive
The supplication of a dead man’s hand
Under the twinkle of a fading star.

Is it like this
In death’s other kingdom
Waking alone
At the hour when we are
Trembling with tenderness
Lips that would kiss
Form prayers to broken stone.

IV
The eyes are not here
There are no eyes here
In this valley of dying stars
In this hollow valley
This broken jaw of our lost kingdoms

In this last of meeting places
We grope together
And avoid speech
Gathered on this beach of the tumid river

Sightless, unless
The eyes reappear
As the perpetual star
Multifoliate rose
Of death’s twilight kingdom
The hope only
Of empty men.

V
Here we go round the prickly pear
Prickly pear prickly pear
Here we go round the prickly pear
At five o’clock in the morning.

Between the idea
And the reality
Between the motion
And the act
Falls the Shadow
For Thine is the Kingdom

Between the conception
And the creation
Between the emotion
And the response
Falls the Shadow
Life is very long

Between the desire
And the spasm
Between the potency
And the existence
Between the essence
And the descent
Falls the Shadow
For Thine is the Kingdom

For Thine is
Life is
For Thine is the

This is the way the world ends
This is the way the world ends
This is the way the world ends
Not with a bang but a whimper.

WE ARE TREATED TOO MUCH LIKE HALF WITS BY THE CHURCHES.

We refuse to believe that we are the mental deficients most Church Officers treat us as. What is wrong with the Christian religion of today (circa the 1930s) is that Christians are an ill-organised crowd wandering spiritually starved and chilled in an apparently impenetrable ghostly mist?

We know not where we came from, nor to where or what we’re aiming, and our leaders are certainly as befogged as we are. It was never the case before and it should not be the case now. Once upon a time, Christianity was a live force in the world. It’s units perfectly disciplined soldiers led by magnificent generals. For centuries the Christian religion swept on it’s conquering way and those who were its enemies were crushed into nothingness.

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Pope Pius XI

Christianity has not exhausted its power but today it is hard gripped by Bolshevistic influences and its officers are as helpless as it’s rank and file. Modern developments have paralysed the Staff responsible for guiding the Christian Army into positions favourable to renewing the offensive against paganism.

BolshevikBoris Kustodiev, 1920

Church leaders are in a hopeless position as regards modern weapons for smashing modern defences of pagans. China cannot fight Japan with bows and arrows nor can Christianity win victories with childish promises and ghostly threats.

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Modern reason revolts as much at pictures of halo crowned saints playing golden harps as at those of tailed and horned devils uniformed in scarlet, thrusting people we know into wickedly dancing flames.

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No normal man who uses his mental powers denies the possibility of the existence of spiritual powers or that he himself is apparently a being in which a spiritual personality inhabits an animal body. It is only logical to presume that man was either created with or in the course of his evolution given his dual personality for some specific purpose by the being who rules the Universe.

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There appear to be logical grounds for believing that the ruling power was and is in conflict with some other influence in the spiritual world. Consideration of the subject immediately results in the realisation that we are creations of a spiritual elevating power who is actively opposed by one of a debasing nature.

Man is the Child of Good who is wrestling in a life and death fight with evil. Man was therefore created to help Good. We call Good, God the Father and enlist in our Father’s army. Throughout our human life, we are recruits, cadets, soldiers in training. When considered to be fit for use we will leave the world, our depot, to proceed on active service.

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So far we are on plausible grounds but what about the snatching away from life of young children, of life in all stages of preparation? Surely they are victories of enemy agents due entirely to our slow realisation of what our duties are, of the bad generalship of our leaders, and of our own grudging response to the rules and regulations of the Army in which we have enlisted. These are all undoubtedly owing to the idiotic system by which Christians of the Twentieth century are trained on methods found satisfactory to the First.

Jesus Christ a being of the power we call God came down to earth nearly 2000 years ago to reorganize the Army of God,  to rearm it with modern weapons and revise its archaic code of rule and regulation. Church officers killed him then. Today they’d put him away in some other form if possible. God could only be recognised, be accepted, by an army so trained to his methods and personality that his presence in the world could not remain undetected.

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To train humanity to recognise God, to fear him and to reverence him, it is vital to teach Man that he is a being under a modern spiritual military training, a recruit to the noble profession of Arms. That he or she is not a miserable sinner existing only through the infinite compassion of God but a very proper decent lad or lass who will revel in a spiritual army life once he or she understands the Whys and Wherefores of spiritual discipline “God so loved the world that He gave His only Begotten Son to the end that man be saved.”

A soldier attends parades properly dressed, clean and smart in appearance. Absence from the parade, slovenliness on parade, improper attitudes are offences against army rules and regulations providing for the maintenance of discipline.

As soldiers of God, we commit an offence by being absent from Church, by praying in improper attitudes, by parading before our Commander-in-Chief in fatigue or undress uniform. 

Our fathers understood this perfectly. We, so near the time of the Great War, so well organised in Defence Force systems, sporting organisations, Guides, Scouts, V.A.D.s and the like, surely we do not need to be told with what impatience God must regard the parades and drills by the present rabble known as the Christian army.

Prayer, fasting, abstinence, Good works, make up the spiritual drill necessary to turn us into soldiers. In ordinary armies half-hearted drilling is punishable and so it is in the Roman Catholic corps of that of God. But even here we find that Catholic officers, the priests, are afraid to enforce more than nominal penalties. An order to an ordinary penitent nowadays to walk ten miles with peas in his or her shoes would meet with a bitter and sulky reception if not with desertion from the unit.

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Whose fault is it? The fault of those who refused to treat the men and women of today as reasoning beings and train them properly. Of those who strive to officer educated men and women as though they were children. Who is so afraid of desertion and so distrustful of their rank and file that they prefer training for the parade ground rather than the battlefield.

Small forces of badly trained soldiers accompanied by hordes of derisive spectators never won a great war. Big offences have never been successful without cadres of well-trained soldiers in good heart and spirit. To train such for God’s army it is little use eternally impressing men in the training depot with their natural rottenness, with their  dependence on God’s charity but to imbue them with the knowledge that they are being honoured by their selection for training to help in God’s offensive action against Evil in the world beyond the mists.

B.M.L.
Valley Farm
Lynwood Estate
P.O.Brooklyn
Pretoria

PUBLIC SCHOOL BOYS AS AFRICAN SALESMEN

Every South African newspaper contains advertisements for travelling representatives and with the cry of Buy British a field of unlimited possibility is open to the English Public School Boy and well educated and adventurous Britons of both sexes.

Britishers abroad are full of British sentiment – a travelling representative of an agricultural machinery firm will often do a large amount of business simply because he was at Christchurch. He will meet hundreds of Public School fellows in a country like Rhodesia or Kenya and an evening spent laughing over Bluecoat scraps with those who jeered at their uniform might nett him a tractor sale.

British-built Vickers tractors in the early 1920s

British-built Vickers tractors in the early 1920s were equipped with a sunshade
for export to Australia

His host will probably introduce him to Rugby men – to Winchester chaps – to a stray from Eton or Harrow – and all will give him orders.

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Unlike the American trained salesman, he will endeavour to arouse clannish instincts rather than make direct appeals to business considerations. He will feel that he is a member of the British Diplomatic Corps and that his mission is to show the world that British workmanship is worth more than glaring advertisements – that a few pounds more or less in buying a car or tractor don’t matter when such a purchase is a help to Blighty.

Let us take direct instances. I myself found that service with the 9th Division gave me a standing with every Scotsman in the district I was working for an agricultural implement firm. My lines were British implements of undoubted excellence, but travellers far more experienced than myself were busy selling American implements at cheaper rates than my firm could consider.

At one farm I was offered accommodation for the night but told that I hadn’t a chance of pushing the tractor my employers were handling. I left the subject of agricultural machinery and remarked that my hosts’ accents gave me a memory of South Uist. I wasn’t allowed to leave for two days. Sold a tractor, a windmill and some hundred feet of piping – was introduced to a dozen Highland folk and tipped as to their requirements.

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Comparing notes with a fellow traveller I found that he had secured orders amounting to thousands of pounds solely because he had met a man who like himself had been at the Merchant Taylor’s School.

Salesmanship and Journalism are kindred spirits. In both human appeal is irresistible and there are few unsophisticated folk left these days and a man knows that no trashy article can possibly survive the strain of competition.

Ten travellers may work a district with the same type of article – one will place all the orders he can deal with and nine will fail – why simply because the successful traveller is of the people with whom he is dealing.

By AN EX-COMMERCIAL TRAVELLER
21st October 1930
Valley Farm
P.O. Brooklyn
Pretoria
South Africa

BALANCING ONE’S DIET

An article published in the Rand Daily Mail, South Africa circa 1930s.

Every stockman handling valuable animals requires to know something about food values. The subject is a fascinating one and a student instinctively compares the haphazard treatment accorded human stomachs with the carefully worked out feeding methods used in feeding animals.

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Human bodies need very much the same essentials as do those of animals. Protein, carbohydrates, fats, mineral salts and water are required by both and wrongful proportions immediately cause harmful reactions. Instinct guides us roughly to the food our bodies need but a little knowledge is of far greater help than instinct if we would get the utmost value in the cheapest way.

An average man requires about three and a half ounces (100grams) of Protein, 1 pound (450grams) of Carbohydrates, an ounce of mineral salts (28grams) and two ounces of fat (57grams) to maintain himself in a healthy condition. If a manual worker, he requires more food than one engaged in a sedentary occupation. Old people require less and children more than middle-aged and young, women, less than men.

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One often hears and knows of small men with remarkably large powers of food consumption. In such cases, there can be no doubt that the small man’s body or diet is deficient in some essential – in the majority of cases a mineral salt.

Most ills to which mankind is subject are digestive or bodily disorders caused by wrong dieting. Meals consist of too much of one element, too little of another resulting in the over-accumulation of waste matter, non-renewal of tissue and a general choking and fouling of the system. Again it might be that deficiency of fat, of protein or of mineral salts is responsible for upsetting the functioning of the digestive organs.

A meal of oatmeal with sugar, eggs, milk, bread and butter is an example of a well-balanced feed. The salts and protein are present in the eggs, oatmeal and milk, the carbohydrates in the sugar and bread; the fat in the butter and milk. Cheese and bread make an excellent combination for cheese is the most valuable concentrated foodstuff man knows and ordinary bread is almost pure carbohydrates.

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Every individual’s diet should be considered from the maintenance and productive sides. So much fuel is required to maintain health so much to create the necessary energy to do his work. To ensure proper assimilation of vital elements meals must be sufficiently appetizing to enable them to be eaten with relish.

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When however excess fuel has been loaded the body demands that it be used or got rid of. Long walks or any extra exercise will consume the surplus but neglect will always result in some disorder of mind and body.

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The importance of the various salts needed by the body is seldom sufficiently emphasised. Lime, common salt, iron, phosphorous, sulphuric acid, chlorine and magnesia are vital to the human and animal body and cheese, milk, eggs, pulses, fresh fruit and green vegetables are the chief suppliers.

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We all know how often cod liver oil, Parrish’s food and various manufactured foods are ordered by doctors for children and invalids. In many cases, they are given as being more economical and easier than attempting to reorganise a diet.

Parrish

Often neglect of properly balanced food has so strained or impaired the digestive organs that only concentrated foods can be given.

B.M.Leffler,
Valley Farm,
P.O.Brooklyn
Pretoria,
South Africa