Published in Chambers circa 1930s.
Perhaps the witchery lies in Rhodesia‘s sunshine, tempered as it is with cool winds from a myriad of hills. It may be the call of the Wild or the lure of pioneering; perhaps it is largely due to the easiness of life in a most hospitable land. Whatever the causes, few ever come to Southern Rhodesia and leave without regret or intentions of returning.
There are many thousands of Britons either in the homeland or in the Empire’s Possessions who are seeking a kindly land in which to find homes for themselves and their children. To those who have lived in the East, Rhodesia presents unequalled advantages for her climate is superb, native labour is cheap and plentiful, and there is an abundance of social life such as appeals to those accustomed to the Straits, Burma and India.
But to those who have never been out of Britain before, Rhodesia can also offer whatever they crave for in a life of the open. Mines to discover, big game to hunt, farms, plantations, ranches and industries to develop. The Colony is twice the size of Great Britain yet her white population is hardly that of a small English town. She has millions of acres of rich unsettled soil and only 3000 farmers and ranchers.
These few thousand men possess almost a million cattle, 85 000 sheep, 24 000 pigs and a quarter of a million head of poultry. They are developing half a million acres of agricultural and several million acres of ranching land.
It has been stated that Rhodesia will stand or fall on the success of her tobacco. Such has been said at various times of her mining, cattle and maize industries. Experience has proved that Rhodesia will never be dependant on one support. Her diversity of climate, altitude and soils, her mineral resources and the surrounding markets in which live 50 million potential cash customers, place the colony in a unique position.
Almost every known agricultural product can be grown on a commercial scale. This is amply borne out by the crops produced by 3000 scattered farmers. For 1929 the year of the Rhodesian tobacco slump the Government returns show 1 826 345 bags of 200 lbs of maize; 361 173 lbs of cotton delivered to ginneries, 18 830 bags of potatoes, 4 986 tons of onions, 12 901 bags of wheat, 7 143 tons of edible beans, 567 tons of oats sold by farmers. Many other crops also feature in the list wattle bark, coffee, tea, lucerne hay, fruit and almost 30 000 tons of ensilage amongst them.
The previous year 1928, Virginian tobacco had boomed and no less than 45 711 acres were planted to the crop. In consequence of the slump resulting from overproduction, the acreage was immediately reduced by 29 000 and the yield consequently fell from
24 491 464 lbs to 6 704 986 lbs. Increased plantings of Turkish tobacco were made but owing to a poor season the crop yielded only 337 479 lbs in 1929 as against 451 580 lbs in 1928.
The last two years have not seen much development in agricultural activity owing to the prevailing depression in Rhodesia’s chief markets. Farmers have been more or less marking time as regards production, endeavouring to improve their farms and to hold their own until the clouds of financial stringency pass.
Rhodesia is fortunately in a remarkably good position. Her 1931 Budget showed only a £25 000 deficit on the previous year’s working. Government and people have co-operated loyally to solve the problems forced on various industries. None of the problems has proved insoluble and the result is that today Rhodesians are facing the future waiting eagerly to launch Rhodesian products on the world’s markets.
50%of the United kingdom’s tobacco requirements can be supplied by Rhodesia. Tea is proving a satisfactory and payable crop, large acreages can grow excellent coffee, wattle bark is an easily grown and very saleable commodity, rice growing offers many opportunities and the possibilities of fruit growing are undoubted, especially in view of the increasing markets opening in the mineralized belts of Northern Rhodesia and the Belgian Congo.
The Settler can choose his home among the wild Inyanga and Umtali mountains and grow apples, cherries, plums and pears in the terraces made by forgotten race who left Rhodesia one of the most wonderful irrigation schemes in the world. Whilst irrigating his orchards from aqueducts thousands of years old the Rhodesian may watch the flocks of merino sheep dotting the hillside, see his dairy cows dripping milk as they walk byrewards, rejoice over the rapid growth of wattle plantations and gloat on the fatness of his beef herds.
He has Chipinga to pick a farm in and there grow tea or coffee, produce the best of citrus fruits, devote himself to pineapple or banana growing, or combine any one or all with wool and mutton, beef and cream production on as large a scale as his finances allow.
In other districts, there are great belts of a level country along the railways where maize fields are reckoned by 1000 acre standards – there are wide and fruitful valleys running for a hundred miles and more where maize and cotton yield the heaviest of crops.
Much of Rhodesia is sandsoil and here tobacco can be grown equal to any produced by Virginia and the Carolinas. Immense yields of groundnuts also given by the sand and to those direct from European latitudes but the scenery and climatic conditions always make an irresistible appeal for these are more densely settled areas. there is no malaria and the amenities of civilized life are always at hand.
Ranching country and its conditions must be known to be appreciated. In rearing beef cattle Rhodesians usually allowed 20 acres per beast, so ranches run from 20 000 to
2 500 000 acres in area. One white rancher with native assistance is supposed to be able to manage 5000 head of cattle so naturally cattlemen lead Robinson Crusoe existences. To rear beef cheaply, land must be cheap and such is not found close to settled areas. Cattlemen go further afield and their lives are such that only the young and adventurous you are not encumbered with dependants are usually fitted for the loneliness and strain of ranching.
Mining and trading or other activities which one wonders so few newcomers ever attempt to engage in. Rhodesian Government Departments are filled with men who know the country, who absolutely trustworthy advisors and who are always anxious to assist whoever comes to them.
There are wonderful opportunities in the mining industry for level-headed men possessed of small capital and the Government offers not only advice practical and financial assistance. There are literally hundreds of abandoned gold mines scattered about Southern Rhodesia which are worth doing further prospecting work on. Many were abandoned in days when working costs and machinery were far higher than they are today.
Most whilst not offering any attractions to companies yet afford possibilities for small syndicates or single owners. In many cases, former owners tried to make the mines pay their own development work and gave up immediately serious obstacles presented themselves.
Mine owning is naturally no occupation for those who know nothing about mining but its science and art can be learnt equally as easily as those of farming and ranching. There is no more reason to fear losing money in developing a promising gold reef than there is in farming. True a reef might pinch, values go out, ore become refractory or one of a dozen other mights occur but with farming bad seasons, flooded markets, disease and many other enemies may rob a farmer of all he has worked for. But as the tobacco farmer turns to cotton or maize when his tobacco fails so the disappointed miner goes looking for chrome, asbestos, mica or a new gold reef. A knowledge of prospecting and mining is a most useful asset to anyone settling in a country like Southern Rhodesia.
Most of the maize belt lies in a gold-bearing country and many a farm has a little two to five stamp battery pounding away on a small mine which is often the property of the farmer. In the granite, there is a good deal of corundum and in some districts, the country is full of chrome. The romance of Rhodesia’s mineral deposits has yet to be written but few imaginations could yield the material which the Umvukwes, Hartley, Gwelo and other districts offer the writer.
Native trading offers perhaps a greatest of all opportunities to energetic business men. The native responds readily to any real interest shown in his welfare and though thousands of native stores are established throughout Rhodesia few traders really trouble to study the natives growing wants. As a general rule, the trader is simply out to make as much money as he possibly can in the shortest possible time. His stock is limited to what he considers will yield him immediate profits and his trading principles are usually those of pioneer days.
But African natives today travel throughout the Continent, education is causing them to develop new wants and to appreciate good value for their money; quite a number are beginning to use C.O.D. system and import goods from Britain or the South African Union. So there is little doubt but that well-stocked shops offering attractive goods would soon take away the customers of the old-fashioned trading stores with their uninteresting shelves.
Business opportunities are unlimited in Rhodesia. One is apt to consider the country solely from the viewpoint of a settler who wishes to take up farming, to think of mining and trading as being prerogatives of people born in mining camps or trading stores, to overlook the possibilities of exploiting knowledge gained in one’s past.
Homilies are seldom appreciated but when a man’s life is spent rushing about a country settling men of all trades, professions and occupations into a life they have chosen without any experience of it; it may be permissible to express a candid opinion. A hairdresser well on in years arrived in a district which was rapidly filling. With the savings of many years, he bought a small farm and through a slump lost all he possessed. Had he started a hairdressing establishment when you arrived, the probabilities were that within twelve months he would have doubled his little capital and gained sufficient knowledge of the district to pick up a choice little farming investment.
Another an auctioneer by profession had this same experience and the same opportunities. Others again would have saved the loss of time and money by availing themselves of the many openings awaiting at every turn, yet as men are obsessed in a gold rush so settlers coming to Rhodesia seem obsessed with the idea of farming and farming only.
Any gold or diamond digger will vouch for the fact that there is more money in running a business on the diggings than there is in digging. A few diggers are lucky just as a few farmers are lucky, but generally speaking, it is more profitable to be a lawyer, a dentist, a butcher or hotelkeeper when in a community which is spending cash freely. In Rhodesia, a man can pursue any occupation without loss of social status. As long as he is making good and pulling his weight with his neighbours his business is purely a matter for his own concern.
On the surface, there is much of the Gertrude Page atmosphere about Rhodesian life. Underneath there is always steady progress being made. Year after year more country is being settled, new industries are established and old ones are developed. The great concessions being granted mining countries will certainly lead to increased spending powers amongst the native population, and to more marketing available to farmers and business people.
Rhodesia surrounded by countries which will buy largely from her as they develop. Bechuanaland, Angola, Portuguese East Africa and the vast Northern territories will look likely to Rhodesia for many products which it is hardly likely they themselves will produce commercially for a long time to come.
The late D.M. Stanley one of the Rhodesia’s pioneers describes most eloquently the Eastern districts to which he and a score of other gallant frontiersmen devoted their lives.
“North and Mid Melsetter are the Highlands of the district and Highlands of a perfect kind. To the east, the towering Chimanimani marks the boundary. These run to the Lucetti River, there cutting into Portuguese East Africa, to reappear as the Sitatunga Mountains. These Highlands are watered by what is almost as a superfluity of perennial streams. Riding over the mountains, one off-saddles for a rest. Listen and you can hear the muted roar of some distant cascade; as the wind rises or falls the sound reaches you in varying cadence. Then comes the realisation of the meaning of Tennyson‘s words: ‘The beauty born of murmuring sound.’ “
The ever-changing panorama of the hills, the changing colour of the mountains, the vivid green of hilltops and valleys are bound to hold in a lasting thrall the minds of all who know it. The numerous cascades have not only a beauty for the lover of nature and the artist but also for the agriculturist, who dreams of the wastewater turned into irrigation channels and fertilising hundreds of acres of the richest soil in Rhodesia.
Again it has its beauty for the industrialist. He sees the many thousands of horsepower running to waste and dreams of the time when such, harnessed by modern methods shall be able to work, at a minimum cost, half the manufactures of South Africa.
There is another vision that may strike him who rides down our larger valleys. He sees kloof after kloof, valley after valley, unfolding as the turned leaves of some vast book. One out of three of such hold permanent water, and the imagination runs riot as to the possibilities for the establishment of smallholders – men who would own their little farms and be the forefathers of a race of small yeoman farmers. That would be the most valuable asset Melsetter could give to the Colony of Southern Rhodesia.
B. M. Leffler
Formerly: Tobacco Adviser Southern Rhodesia (Govt)
Contributor to S.A. Farmer’s Weekly, Farmers Advocate, Argus Newspapers, Feedstuffs U.S.A., Textile Weekly etc.etc.