PUBLIC SCHOOL BOYS AS AFRICAN SALESMEN

Every South African newspaper contains advertisements for travelling representatives and with the cry of Buy British a field of unlimited possibility is open to the English Public School Boy and well educated and adventurous Britons of both sexes.

Britishers abroad are full of British sentiment – a travelling representative of an agricultural machinery firm will often do a large amount of business simply because he was at Christchurch. He will meet hundreds of Public School fellows in a country like Rhodesia or Kenya and an evening spent laughing over Bluecoat scraps with those who jeered at their uniform might nett him a tractor sale.

British-built Vickers tractors in the early 1920s

British-built Vickers tractors in the early 1920s were equipped with a sunshade
for export to Australia

His host will probably introduce him to Rugby men – to Winchester chaps – to a stray from Eton or Harrow – and all will give him orders.

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Unlike the American trained salesman, he will endeavour to arouse clannish instincts rather than make direct appeals to business considerations. He will feel that he is a member of the British Diplomatic Corps and that his mission is to show the world that British workmanship is worth more than glaring advertisements – that a few pounds more or less in buying a car or tractor don’t matter when such a purchase is a help to Blighty.

Let us take direct instances. I myself found that service with the 9th Division gave me a standing with every Scotsman in the district I was working for an agricultural implement firm. My lines were British implements of undoubted excellence, but travellers far more experienced than myself were busy selling American implements at cheaper rates than my firm could consider.

At one farm I was offered accommodation for the night but told that I hadn’t a chance of pushing the tractor my employers were handling. I left the subject of agricultural machinery and remarked that my hosts’ accents gave me a memory of South Uist. I wasn’t allowed to leave for two days. Sold a tractor, a windmill and some hundred feet of piping – was introduced to a dozen Highland folk and tipped as to their requirements.

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Comparing notes with a fellow traveller I found that he had secured orders amounting to thousands of pounds solely because he had met a man who like himself had been at the Merchant Taylor’s School.

Salesmanship and Journalism are kindred spirits. In both human appeal is irresistible and there are few unsophisticated folk left these days and a man knows that no trashy article can possibly survive the strain of competition.

Ten travellers may work a district with the same type of article – one will place all the orders he can deal with and nine will fail – why simply because the successful traveller is of the people with whom he is dealing.

By AN EX-COMMERCIAL TRAVELLER
21st October 1930
Valley Farm
P.O. Brooklyn
Pretoria
South Africa

BALANCING ONE’S DIET

An article published in the Rand Daily Mail, South Africa circa 1930s.

Every stockman handling valuable animals requires to know something about food values. The subject is a fascinating one and a student instinctively compares the haphazard treatment accorded human stomachs with the carefully worked out feeding methods used in feeding animals.

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Human bodies need very much the same essentials as do those of animals. Protein, carbohydrates, fats, mineral salts and water are required by both and wrongful proportions immediately cause harmful reactions. Instinct guides us roughly to the food our bodies need but a little knowledge is of far greater help than instinct if we would get the utmost value in the cheapest way.

An average man requires about three and a half ounces (100grams) of Protein, 1 pound (450grams) of Carbohydrates, an ounce of mineral salts (28grams) and two ounces of fat (57grams) to maintain himself in a healthy condition. If a manual worker, he requires more food than one engaged in a sedentary occupation. Old people require less and children more than middle-aged and young, women, less than men.

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One often hears and knows of small men with remarkably large powers of food consumption. In such cases, there can be no doubt that the small man’s body or diet is deficient in some essential – in the majority of cases a mineral salt.

Most ills to which mankind is subject are digestive or bodily disorders caused by wrong dieting. Meals consist of too much of one element, too little of another resulting in the over-accumulation of waste matter, non-renewal of tissue and a general choking and fouling of the system. Again it might be that deficiency of fat, of protein or of mineral salts is responsible for upsetting the functioning of the digestive organs.

A meal of oatmeal with sugar, eggs, milk, bread and butter is an example of a well-balanced feed. The salts and protein are present in the eggs, oatmeal and milk, the carbohydrates in the sugar and bread; the fat in the butter and milk. Cheese and bread make an excellent combination for cheese is the most valuable concentrated foodstuff man knows and ordinary bread is almost pure carbohydrates.

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Every individual’s diet should be considered from the maintenance and productive sides. So much fuel is required to maintain health so much to create the necessary energy to do his work. To ensure proper assimilation of vital elements meals must be sufficiently appetizing to enable them to be eaten with relish.

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When however excess fuel has been loaded the body demands that it be used or got rid of. Long walks or any extra exercise will consume the surplus but neglect will always result in some disorder of mind and body.

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The importance of the various salts needed by the body is seldom sufficiently emphasised. Lime, common salt, iron, phosphorous, sulphuric acid, chlorine and magnesia are vital to the human and animal body and cheese, milk, eggs, pulses, fresh fruit and green vegetables are the chief suppliers.

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We all know how often cod liver oil, Parrish’s food and various manufactured foods are ordered by doctors for children and invalids. In many cases, they are given as being more economical and easier than attempting to reorganise a diet.

Parrish

Often neglect of properly balanced food has so strained or impaired the digestive organs that only concentrated foods can be given.

B.M.Leffler,
Valley Farm,
P.O.Brooklyn
Pretoria,
South Africa

 

 

The Soldier Returns to What?

‘Fifty million Cash Customers’ was the caption of an article in the Textile Weekly at the time, when Manchester and Birmingham were reeling under the onslaught of Japan into the Truck markets of the world. Those fifty million customers are Africans up North and today thousands of South Africans know them and the roads to their homes.

Inside the Ishikawajima / Wolseley Fukugawa factory, things were... rudimentary...

Inside the Ishikawajima / Wolseley Fukugawa factory circa 1923, things were… rudimentary…

When the South African Iron and Steel Works turn from making cannon to making ploughs; when instead of munitions we produce thousands of miles of fencing, baling and other wire; when South African axes, hatchets, hoes, spades, and shovels and every manner of agricultural, mining, railroad and artisan requirements are being produced, then surely there will be employment enough for every South African and very many would gladly fare again North.

Diversifying: The company had previously made meters and transformers, but switched production to fuzes and 18-pounder shells in 1915
The company had previously made meters and transformers but switched production to fuzes and 18-pounder shells in 1915

Field Marshal Jan Smuts has promised a Reconstruction Ministry. Let us pray that it will be granted the powers of the Wartime general staff and it’s personnel be selected without fear or favour from the ranks of hard-headed businessmen.

Keep out the politicians and the theorists. Select it’s members as the general staff is selected – for the purpose of winning the Peace as the general staff was for winning the War.

Let us take stock of what we have and what we require. South Africa is a vast country with no great extremes of climate. A European can and does live healthily anywhere in the Union even if in some areas there is a need for malarial precautions.

In the Union, almost everything required by man or beast can be produced on a large scale. Almost every possible industry has been partially or well developed.

We have the biggest gold mining industry in the world iron, our Iron and Steel Works are already a great, rapidly expanding source of wealth and employment, and there appear hardly any limits to its sources of material or markets.

Almost all valuable base metals exist in commercial quantities and can be worked profitably. We are the source of the world’s greatest production of diamonds and our coal deposits are of excellent quality and quantity and already in full development.

Rough diamonds in Kimberley

Diamond cutting comes to South Africa 1928

Surely the proposed Reconstruction Cabinet has the vast field of employment before it in mining and manufacturing the products of mining. Let the Reconstruction Cabinets call into consultation the Senior Officers of the Mines Brigade and of the South African Engineers. Put some of them into the Reconstruction Cabinet and there can be little doubt that as many Constructive ideas would come from them as the Destructive ones they now use against Rommel and his Italian Allies. Let us remember that in War the Mine’s Brigade and the Engineers are employed just as much on Constructive as Destructive work.

From mining let us turn to the Industrial life. The Union’s population today is fast being drawn off the land not only to mining but to factory employment. Jam making, canning and drying fruit biscuit manufacturer, boot and clothing making, soap and scent production, tinning fish, – what industry isn’t in production in the Union? What isn’t, could be developed, given the trained personnel and the equipment.

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Furniture Industries founded in 1920

Where can the Union find profitable markets and who will search for them, transport to them, distribute in them? The answer is easy.

Up North is the market and commercial travellers, truck drivers, warehousemen, market agents, clerical staff are on hand now in the army. Where can goods in bulk be sent to? Why not to existing base and training camps up North?

There are of course other States to be considered, but if Trade Agreements can be made and our trading convoys and trains return loaded with their produce and we study and follow the commercial attitude of the United States to Canada no difficulty should exist.

Hermanus History Society

There’s certainly room for us all. Even the creation of a Great Central African Union of Rhodesia, Kenya, Uganda and Nyasaland, ought to be of incalculable benefit to the Union of South Africa in the Union of obtaining raw material to supplement her own resources and in supplying the North with manufactured goods and even in helping to industrialize the North.

We turn to Agriculture. To the Stockman and to the farmer; the greater the mining and industrial development the better his position. The farmer wants markets. There is hardly any product the Union farmer can’t produce on a commercial scale provided there are profitable markets for his produce and the markets exist.

 

When scarcely a newspaper issue is free of some report on malnutrition when statistics show a large percentage of South African whites, as well as Coloured and Natives,  are living without sufficient nourishing food something is radically wrong.

The position is made worse by the scandals of millions of pockets of oranges being destroyed, markets flooded with potatoes and fruit, lack of milk and egg producing foodstuffs.

We have the raw materials, the factories, the foodstuffs, the personnel to mine, produce, grow and manufacture. Why on earth should any man, woman or child in the Union not be properly fed, clothed and housed? Could any sane person visualise the South African Army being allowed to go short of food, clothing, equipment and housing? Why then should the civilian population?

There can only be one logical answer and that is that the people of South Africa in Peacetime are ruled and handled by the wrong people.

After this War, we must get down to Bread and Butter politics. We must “cut down the cackle and get down to the ‘osses.”  How are we to do it?

Only by every voter demanding a pledge from his or her parliamentary candidate that he will disassociate himself or herself from dreamland and pull his or her full weight in bettering the lot of people.

We want and must have more women in Parliament – women of the masses, women who have the interest of homes and children in their hearts. We must sweep away vested interests which lock up foodstuffs, clothing and housing.

Why should there not be a municipal market in every suburb? Every suburb has its Post Office and most certainly should have its Market Hall where wives and mothers could buy fresh fruit and vegetables sold in small lots by municipal auction direct from the producer.

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Johannesburg

Do away with that market abomination selling by ‘Balance‘. What housewife wants to be crushed and jostled by a crowd of middlemen only to find the auctioneer is letting the greater part of the produce go ‘in balance‘ lots to them.

In Wartime no problem is insurmountable. When war broke out the Union leaders did not sit down holding their heads in their hands wondering how to build an army, how to equip and staff one, how to arm it or how to use it? Government heads got down to real solid brain work and did what had to be done. Why not in Peacetime?

Immediately after the War, our leaders must get down to essentials for the welfare of the people. What the Reconstruction Cabinet is really faced with is the necessity for fully equipped and staffed hospitals to handle every invalid in the Union. The hospital staff and equipment of the military converted to civilian requirements would practically solve this question and provide for a fair percentage of ex-Servicemen and women requiring employment.

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Municipal suburban Market Halls could absorb quite a few working at present in Army Quartermaster’s stores, communal feeding the poor school children would find employment for quite a number.

The Police Force needs strengthening and really wherever one turns it seems that a few more men or women could be employed advantageously.

No matter how one’s brain twists it comes back to the fact that in Peace as in War profits must be controlled and limited and that profits must be earned. Exploitation of the credulity of the masses must be dealt with drastically. The buying and selling of stocks and shares must cease to be more speculation than investment.

Image result for johannesburg stock exchange 1920Johannesburg Stock Exchange 1920

to be continued…

By S/Sergeant B.M.Leffler